Ten of the fourteen networks, in one queue.

Publishing without replying is broadcasting. The inbox is where a following actually compounds, and it is usually the first thing a busy team drops because it lives in five apps.

Ten of the fourteen networks we publish to feed this inbox: X, LinkedIn, Instagram, Facebook, YouTube, Threads, Bluesky, Mastodon, Reddit and Google Business. Reviews come from Google Business. Direct messages come from three of them — Reddit, Bluesky and Mastodon — and we say three rather than implying all of them, because the other eleven either have no message API or gate it behind a partner programme we are not in.

The four that feed nothing are publish-only, and the reason is the platform’s rather than ours: TikTok exposes no comment endpoint in the API product we hold, Pinterest’s v5 API has no comment surface at all, Telegram’s channel comments are reachable only by a long poll that fights our webhook, and the Discord credential is an incoming webhook, which by definition cannot read. We would rather name the four than round up to “every connected account”.

Everything that does arrive lands in one threaded stream with the originating post beside it, so a reply is written with context rather than from memory. You can reply from the inbox on all ten, and hide or remove a comment on the six whose APIs expose a moderation verb — X, Instagram, Facebook, YouTube, Threads and Reddit. Where a platform offers no hide verb, the button is not there rather than failing quietly.

Reply suggestions come from the same brand voice profile the composer uses, which means the answer sounds like the account, not like a support macro. Sentiment badges and auto-moderation rules keep the noise down.