Gongong AI vs Hootsuite
How Gongong AI compares with Hootsuite for scheduling, team workflows, AI content and pricing — including where Hootsuite’s enterprise depth genuinely wins, and what per-user pricing costs a small agency.
- 14-day trial, no card
- API + MCP on every plan
What Hootsuite is good at
Start with the credit
Hootsuite has run social media for large organisations longer than almost anyone, and the maturity shows: streams-based monitoring, social listening, employee advocacy, granular governance, and a training and certification ecosystem an enterprise rollout actually needs. If you are buying listening and governance as much as publishing, this comparison is not close and Hootsuite wins it.
Pick Hootsuite if…
- You are buying listening, advocacy and governance as much as publishing
- Your team is already trained and certified on their workflows
- You need the breadth of their integration directory
Side by side
Where the two products diverge
| Capability | Gongong AI | Hootsuite |
|---|---|---|
| Public REST API on the entry planCan a script or an agent do what the UI does, on the cheapest paid tier? | YesIncluded on the entry plan and in the free trial. Never a higher tier | A developer platform exists but is not part of the plan comparison — check current access terms |
| MCP server for AI agentsTools an assistant like Claude or ChatGPT can call on your behalf. | Yes11 tools on every plan: draft, schedule, next free slot, analytics, inbox, reply | Not advertised at the time of review |
| What the bill scales withThe number that changes when you add a client. Ours is workspaces: Starter 1, Creator 3, Team 10, Agency unlimited. | PartialNo per-channel or per-seat line item — but a client is a workspace, so growth crosses a plan ceiling rather than adding a per-client charge | Per user, per month. Their plans page FAQ gave $99 Standard, $199 Professional, up to $399 Advanced on annual billing at review — check the current cards |
| Networks | Partial14 built — Bluesky and Mastodon connect today; the other twelve go live as each platform approves the app | Check their current network list |
| Engagement inboxComments, mentions, reviews and DMs in one stream, with replies in your voice. | Partial10 of our 14 networks. TikTok, Pinterest, Telegram and Discord are publish-only — those APIs expose no inbox | YesStreams, a unified inbox and social listening are core strengths |
| Rendered video, not just captionsScript to a vertical video with voiceover and captions, in three aspect ratios. | YesIncluded, metered in video minutes rather than credits | NoTheir AI assistant drafts and analyses; it does not render video |
| One long source into a week of postsYouTube, articles, PDFs, audio, raw text and RSS. | YesDistinct angles mined first, then each expanded in its own run | PartialAI caption writing and content curation, not long-form source ingestion |
| Client sign-off without a loginA link the client opens to approve, request changes or comment. | YesCreator and above: signed links, threaded comments, one or two steps, no seat used | PartialContent review and approval listed on their Advanced tier |
| White-label client reports | YesTeam and Agency | Check their current plan matrix |
| A published answer for a failed postWhat happens when the machine holding your 9am post dies at 8:59. | YesFive failure classes, a different response each, and a recovery sweep on a longer clock than the queue lock | Not published — worth asking them directly |
| Your own results change next week’s draftsA weekly pass over what this workspace published, fed back into the prompt. | YesPer workspace, as evidence the model may overrule — not a fine-tuned model | Not advertised at the time of review |
| Try it without a credit card | Yes14 days at Creator limits, approvals and API included | Yes14 days, no card required — trial accounts are limited rather than a full plan, so check the current terms |
| Mobile | YesInstallable PWA — bottom tabs, offline drafts, push | Native mobile apps |
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Why teams pick Gongong AI
The case for switching
- You are a small team doing per-seat maths: their entry plan is priced per user per month, ours is flat per workspace
- You want the content made, not just managed — per-network drafts, carousels and rendered video
- You want the API and an MCP server on the entry plan rather than through a partner conversation
- You need client review links that do not consume a seat
Pricing
What it costs to move
Starter
One brand, one person
Everything the product does for a single brand — including the REST API and the MCP server most tools reserve for a sales call.
Start free$19/ month
$228 per year · switch to annual and it saves two months
- 1 workspace for one brand
- 10 social accounts, with no per-channel fee
- 1 seat
- 2,000 AI credits a month for text, images and carousels, pooled across the organization
- 10 video minutes a month — each rendered minute also uses 120 AI credits
- Public REST API, MCP server and webhooks — never gated
- 14 networks built, 2 connectable today; 10 of them feed the inbox
No approvals or client review links — those start on Creator.
Creator
Most popularThree brands, or your first client
Where sign-off starts: approvals and a review link a client opens without an account, across three workspaces that cannot see each other.
Start free$49/ month
$588 per year · switch to annual and it saves two months
- 3 workspaces — one per brand or client, sealed from each other
- 25 social accounts, with no per-channel fee
- 2 seats — a person in several workspaces still counts once
- 8,000 AI credits a month for text, images and carousels, pooled across the organization
- 60 video minutes a month — each rendered minute also uses 120 AI credits
- Public REST API, MCP server and webhooks — never gated
- 14 networks built, 2 connectable today; 10 of them feed the inbox
- Approvals and no-login client review links
Team
A team that reviews before it publishes
Ten workspaces, five seats and white-label reports — the tier where the reporting goes out under your name rather than ours.
Start free$99/ month
$1,188 per year · switch to annual and it saves two months
- 10 workspaces — one per brand or client, sealed from each other
- 60 social accounts, with no per-channel fee
- 5 seats — a person in several workspaces still counts once
- 20,000 AI credits a month for text, images and carousels, pooled across the organization
- 150 video minutes a month — each rendered minute also uses 120 AI credits
- Public REST API, MCP server and webhooks — never gated
- 14 networks built, 2 connectable today; 10 of them feed the inbox
- Approvals and no-login client review links
- White-label client reports
Agency
Client work at volume
Unlimited workspaces, 150 social accounts and 15 seats for one flat price — not $249 per person.
Start free$249/ month
$2,988 per year · switch to annual and it saves two months
- Unlimited workspaces — one per brand or client, sealed from each other
- 150 social accounts, with no per-channel fee
- 15 seats — a person in several workspaces still counts once
- 60,000 AI credits a month for text, images and carousels, pooled across the organization
- 500 video minutes a month — each rendered minute also uses 120 AI credits
- Public REST API, MCP server and webhooks — never gated
- 14 networks built, 2 connectable today; 10 of them feed the inbox
- Approvals and no-login client review links
- White-label client reports
- SAML / OIDC single sign-on (coming soon)
SAML and OIDC single sign-on are entitled here and not shipped yet.
Other comparisons
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