Gongong AI vs Metricool
How Gongong AI compares with Metricool for analytics depth, competitor benchmarking, approvals and API access — including where Metricool’s reporting and free plan genuinely win.
- 14-day trial, no card
- API + MCP on every plan
What Metricool is good at
Start with the credit
Metricool is exceptional value for reporting. Competitor benchmarking, ads data alongside organic, a genuinely usable free plan and brand-based pricing make it a serious answer for a small agency whose deliverable is the report. They also ship an API and an MCP server, which almost nobody else in this category does — and their MCP works on any plan, including the free one. If reporting depth is what you are buying, we do not out-report them and we are not going to pretend otherwise.
Pick Metricool if…
- Reporting is the deliverable and analytics depth decides the purchase
- Competitor benchmarking and ads-alongside-organic are must-haves
- You want a free plan to start on rather than a trial
Side by side
Where the two products diverge
| Capability | Gongong AI | Metricool |
|---|---|---|
| Public REST API on the entry planCan a script or an agent do what the UI does, on the cheapest paid tier? | YesStarter at $19, and the free trial. Never a higher tier | PartialTheir API is listed on the Advanced tier, not on Free or Starter |
| MCP server for AI agentsTools an assistant like Claude or ChatGPT can call on your behalf. | Yes11 tools on every plan: draft, schedule, next free slot, analytics, inbox, reply | YesThey do ship one, and their MCP page says it works on any plan including the free one — the API is the part gated to Advanced |
| What the bill scales withThe number that changes when you add a client. Ours is workspaces: Starter 1, Creator 3, Team 10, Agency unlimited. | PartialNo per-channel or per-seat line item — but a client is a workspace, so growth crosses a plan ceiling rather than adding a per-client charge | Priced by number of brands, with a free plan for one brand |
| Networks | Partial14 built — Bluesky and Mastodon connect today; the other twelve go live as each platform approves the app | Check their current network list |
| Engagement inboxComments, mentions, reviews and DMs in one stream, with replies in your voice. | Partial10 of our 14 networks. TikTok, Pinterest, Telegram and Discord are publish-only — those APIs expose no inbox | Check their current inbox coverage per network |
| Rendered video, not just captionsScript to a vertical video with voiceover and captions, in three aspect ratios. | YesIncluded, metered in video minutes rather than credits | Check their current AI feature list |
| One long source into a week of postsYouTube, articles, PDFs, audio, raw text and RSS. | YesDistinct angles mined first, then each expanded in its own run | Check their current feature list |
| Client sign-off without a loginA link the client opens to approve, request changes or comment. | YesCreator and above: signed links, threaded comments, one or two steps, no seat used | PartialPost approval system listed on their Advanced tier |
| White-label client reports | YesTeam and Agency | PartialReport templates on Advanced; white label on their Custom tier |
| A published answer for a failed postWhat happens when the machine holding your 9am post dies at 8:59. | YesFive failure classes, a different response each, and a recovery sweep on a longer clock than the queue lock | Not published — worth asking them directly |
| Your own results change next week’s draftsA weekly pass over what this workspace published, fed back into the prompt. | YesPer workspace, as evidence the model may overrule — not a fine-tuned model | Not advertised at the time of review |
| Try it without a credit card | Yes14 days at Creator limits, approvals and API included | YesA permanently free plan for one brand, at review |
| Mobile | YesInstallable PWA — bottom tabs, offline drafts, push | Native mobile apps |
Verify before you decide
Why teams pick Gongong AI
The case for switching
- You are buying a production and publishing system with reporting attached, rather than a reporting system with scheduling attached
- You want the REST API at the entry price rather than on the tier above — their MCP is on every plan, their API is not
- You want the numbers to change what gets written next — a weekly pass feeds your own results into the drafting prompt as evidence
- You need client sign-off on the same plan as the rest of the work
Pricing
What it costs to move
Starter
One brand, one person
Everything the product does for a single brand — including the REST API and the MCP server most tools reserve for a sales call.
Start free$19/ month
$228 per year · switch to annual for 2 months free
- 1 workspace for one brand
- 10 social accounts, with no per-channel fee
- 1 seat
- 2,000 AI credits a month for text, images and carousels, pooled across the organization
- 10 video minutes a month — each rendered minute also uses 120 AI credits
- Public REST API, MCP server and webhooks — never gated
- 14 networks built, 2 connectable today; 10 of them feed the inbox
No approvals or client review links — those start on Creator.
Creator
Most popularThree brands, or your first client
Where sign-off starts: approvals and a review link a client opens without an account, across three workspaces that cannot see each other.
Start free$49/ month
$588 per year · switch to annual for 2 months free
- 3 workspaces — one per brand or client, sealed from each other
- 25 social accounts, with no per-channel fee
- 2 seats — a person in several workspaces still counts once
- 8,000 AI credits a month for text, images and carousels, pooled across the organization
- 60 video minutes a month — each rendered minute also uses 120 AI credits
- Public REST API, MCP server and webhooks — never gated
- 14 networks built, 2 connectable today; 10 of them feed the inbox
- Approvals and no-login client review links
Team
A team that reviews before it publishes
Ten workspaces, five seats and white-label reports — the tier where the reporting goes out under your name rather than ours.
Start free$99/ month
$1,188 per year · switch to annual for 2 months free
- 10 workspaces — one per brand or client, sealed from each other
- 60 social accounts, with no per-channel fee
- 5 seats — a person in several workspaces still counts once
- 20,000 AI credits a month for text, images and carousels, pooled across the organization
- 150 video minutes a month — each rendered minute also uses 120 AI credits
- Public REST API, MCP server and webhooks — never gated
- 14 networks built, 2 connectable today; 10 of them feed the inbox
- Approvals and no-login client review links
- White-label client reports
Agency
Client work at volume
Unlimited workspaces, 150 social accounts and 15 seats for one flat price — not $249 per person.
Start free$249/ month
$2,988 per year · switch to annual for 2 months free
- Unlimited workspaces — one per brand or client, sealed from each other
- 150 social accounts, with no per-channel fee
- 15 seats — a person in several workspaces still counts once
- 60,000 AI credits a month for text, images and carousels, pooled across the organization
- 500 video minutes a month — each rendered minute also uses 120 AI credits
- Public REST API, MCP server and webhooks — never gated
- 14 networks built, 2 connectable today; 10 of them feed the inbox
- Approvals and no-login client review links
- White-label client reports
- SAML / OIDC single sign-on (coming soon)
SAML and OIDC single sign-on are entitled here and not shipped yet.
Other comparisons
Doing your research properly
Try it beside Metricool
Fourteen days free with no card. Connect one account, paste one link, and compare the output yourself.
No credit card · Cancel anytime · Every plan includes the API and the MCP server